Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.

We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key. 

The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist. 

We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience. 

The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist/Marketing Research Strategist.

Did you know that a cyber attack happens every 39 seconds? This disturbing fact illustrates why earning HITRUST CSF® Certification is such an important accomplishment for Phoenix Innovate (PI).

Phoenix Innovate is excited to announce that key implemented systems have earned HITRUST certification. Because Phoenix Innovate is a full-service marketing firm with solutions that require the handling of sensitive client and member data for complex compliance, regulatory and privacy requirements, this certification is further proof of the company’s dedication to client data protection.

Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.

If you’ve read our first post about content marketing, you’re familiar with what it is. So, why put in the time and effort to achieve a strong content marketing strategy? 

In 2020, 84% of companies surveyed by SEO and data management firm Semrush said they have a content marketing strategy. Only 51% of those same respondents, though, considered their strategy “good.” Many C-level executives are vaguely aware of the mantra “Content is King,” yet are not quite sure how to implement a successful content strategy, let alone how to measure that success.