The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist.

Did you know that a cyber attack happens every 39 seconds? This disturbing fact illustrates why earning HITRUST CSF® Certification is such an important accomplishment for Phoenix Innovate (PI).

Phoenix Innovate is excited to announce that key implemented systems have earned HITRUST certification. Because Phoenix Innovate is a full-service marketing firm with solutions that require the handling of sensitive client and member data for complex compliance, regulatory and privacy requirements, this certification is further proof of the company’s dedication to client data protection.

Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.

Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.

If you’ve read our first post about content marketing, you’re familiar with what it is. So, why put in the time and effort to achieve a strong content marketing strategy? 

In 2020, 84% of companies surveyed by SEO and data management firm Semrush said they have a content marketing strategy. Only 51% of those same respondents, though, considered their strategy “good.” Many C-level executives are vaguely aware of the mantra “Content is King,” yet are not quite sure how to implement a successful content strategy, let alone how to measure that success. 

With a record-shattering 4.3% of the American workforce quitting their jobs in August alone, it is becoming increasingly apparent that the post-pandemic workplace has changed for good. COVID-19 and the sudden shift to work-from-home demonstrated that responsive employers can retain staff, but they also showed Americans’ willingness to walk away from jobs that make them unhappy. It’s safe to say that COVID changed candidate and employer expectations about what work should look like. So how do we recruit in a world post-covid?

Phoenix Innovate’s new Executive Vice President of Sales and Business Development, Christopher DuBach, brings a wealth of global sales and digital print experience to his role. In fact, Chris is quite familiar with the PI team, having worked with us for years previous to joining us as EVP. For more than 25 years, Chris worked for the most prominent global equipment manufacturers in the digital print industry. As such, his thorough knowledge of the industry and its practices runs deep. This experience will be invaluable to Phoenix Innovate’s clients and will provide unique market insights for the next evolution of marketing solutions. 

With 37 years of experience in data processing and IT, Mike Mahalak brings a wealth of skills and practice to his role as Vice President of Information Technology in Print and Development. He brings proven expertise in variable digital print solutions, application solutions, database development, database architecture, data security, warehousing, fulfillment, performance tuning, compliance auditing and team leadership.