UN Communications Group Acquired by Phoenix Innovate to Increase Capability, Add Value for Clients

Phoenix Innovate (PI), a leading marketing communications firm headquartered in Troy, Mich., has acquired Carmel, Ind.-based UN Communications Group, Inc. The leadership and staff at UN will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions. 

“Our ability to serve our clients' brand awareness and marketing supply chain needs got a big boost today,” said Denise Purvis, President of UN. “The addition of strategic marketing, application development and data analytics expertise Phoenix Innovate provides will help our clients achieve a new level of integration, automation and increased ROI. The combination of our talented team members will continue to create game-changing marketing solutions for our clients.”

Phoenix Innovate, a leader in research-driven, data-led custom marketing solutions for clients in the health care, non-profit, education and co-op marketing industries, recognized an opportunity to add UN Communications Group’s direct response and brand awareness expertise to benefit its current and future clientele. 

“Phoenix Innovate’s continued expansion into the Indianapolis area has been a key aspect of our growth strategy and we have found a valuable partner in UN Communications Group. The combination of our innovation-focused cultures and talented team members will continue to create game-changing marketing solutions enabling our clients to achieve their acquisition and retention revenue objectives,” said Kirk Vercnocke, CEO of Phoenix Innovate. “We are excited to couple the strengths of both organizations to create data-driven, tailored marketing solutions for our current and future clients.”

Founded in 1975, UN Communications Group is a leader in providing direct response, marketing optimization, execution, warehouse and fulfillment solutions. UN’s customer service focus, utilization of technology and brand expertise has led to solving the unique challenges of their national and local clients. Their use of digital storefronts to expand access of branded collateral and promotional products to their clients' channel partners has elevated brand awareness, increased ROI and sped time-to-market for some of the world’s most successful companies. 

“Like so many businesses today, talent and resources are paramount to serving our clients,” said Jeff Purvis, COO of UN. “Becoming part of the Phoenix Innovate family of companies exponentially increases what our team can accomplish and how we can increase our clients marketing ROI.”

Phoenix Innovate’s commitment to excellence is demonstrated by HITRUST and USPS Seamless Acceptance certifications.