Tips for Creating a Co-Op Marketing Strategy: Key Elements to Keep in Mind
A cooperative marketing program can provide organizations with numerous benefits when carefully planned to accomplish specific goals. The collaboration creates an opportunity for the organizations to grow their brands, increase sales and launch products simultaneously — all while gaining strength from each other’s reputations and the traction they have already established with their respective audiences.
What Is Co-op Marketing, and How Can It Increase Sales?
Co-op marketing, or cooperative marketing, can be a win-win for two or more partnering organizations.
Driving More Results with the Principles of Visual Hierarchy
We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key.
Meet Mark Moten, Art Director
We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.