Audience Analysis and Strategy
Learning more about your prospect, student and alumni audiences, including what drives their passion, is paramount to successful student enrollment and fundraising. Learning more about their personal profile and journey is vital to develop and implement an insights-driven approach.
We extract valuable information, add insightful attributes and utilize data intelligence to develop personalized messaging to create stronger emotional connections which nurture relationships with the right prospects, through the right channels, at the right time.
Transformative Tactics to Engage Prospective Students (Omni-Channel)
Today's students use many digital channels in their everyday life and higher education need to adapt to that. Digital media provides rich opportunities to engage the emotions of prospective students and donors through visual storytelling.
We skillfully integrate multiple "touchpoints" through the student and alumni journey to maximize their understanding of the organization and ignite their interest and drive them to act. This strategic approach across a combination of channels is designed to maximize marketing ROI.
Data, Attribution and Analytics
No matter if it's student acquisition, alumni engagement or fundraising, understanding the results of your marketing efforts at a deep level is vital to overall success. We work diligently to create a data process to determine which campaigns, audience segments, messages and channels deliver the most efficient results. These insights lead to improved marketing funnels that increase net revenue.
Every marketing strategy is designed to measure and report results with built-in program optimization and refinement across a combination of channels.