Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.

As a healthcare professional, you most certainly are familiar with the Health Insurance Portability and Accountability Act (HIPAA), as well as regulations you must follow according to the rule. However, HITRUST is not as well-known, so you may be asking yourself, “What is HITRUST certification anyway, and how does it affect me, my practice and our marketing efforts?”

Colleges and universities looking to attract students and grow recognition of their schools have many options today. 

EVP of Sales and Business Development Chris DuBach and EVP of Marketing and Research Strategies Mark Gaskill talked about data, data security, danger zones, research, sales and marketing collaborations, emotional connections and more during a Bullhorns & Bullseyes Podcast with hosts Tom Nixon and Curtis Hays.

Digital advertising is not what it used to be, especially in the healthcare industry.

Phoenix Innovate (PI), a dynamic leader of innovative marketing solutions headquartered in Troy, Mich., has merged with The Lukens Company (TLC) a premier full-service marketing agency specializing in direct response, donor development, and fundraising services for nonprofits, cultural institutions, advocacy groups and faith-based organizations. 

Schools have an obligation to protect the privacy of students and families, but in today’s technology-driven world, it has become a challenge. The Family Educational Rights and Privacy Act (FERPA) outlines how administrators and faculty can secure families’ private information, but increased cyberthreats and cyberattacks have posed a challenge for both K-12 and secondary schools. 

Vice President of Accounting and Finance Matthew Mahalak says he heard great things about Phoenix Innovate (PI) long before he started working here in December 2022, and it’s been even better than he expected.

The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.

In today's crowded marketing landscape, it can be challenging to stand out and connect with your audience, but using data insights to reach them can make a significant difference.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.