Phoenix Innovate acquires One Point to increase capability, add value for clients

Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.

“Our ability to simplify and optimize our clients' marketing supply chain activities took a big leap forward today,” said Steve Harney, CEO of One Point. “The addition of strategic marketing, application development and data analytics expertise Phoenix Innovate provides will help our clients achieve a new level of integration, automation and increased ROI. The combination of our innovative solutions and talented team members will continue to create game-changing marketing solutions for our clients.”

Phoenix Innovate, a leader in research driven, data-led custom marketing solutions for clients in the health care, non-profit, education and co-op marketing industries, recognized an opportunity to add One Point's marketing channel optimization and execution solutions to benefit its current and future clientele. 

“We are excited to couple the strengths of both organizations to create data-driven, tailored marketing solutions, market channel optimization and software applications for our current and future clients,” said Kirk Vercnocke, CEO of Phoenix Innovate. “In the ever-changing world of marketing, optimizing the marketing tactics and channels used by our clients is an important factor in maximizing their ROI. We are excited to combine our innovation focused cultures and talented team members to help clients reap the benefits of our combined service offerings.”

Founded in 1970, One Point is a leader in providing marketing channel optimization and execution solutions. One Point’s process-led approach helps our clients simplify the complexities of their marketing supply chain to reduce internal and external efforts. Our expertise in solving the unique challenges of our national and local clients elevates brand awareness, increases margins and speeds time-to-market for some of the world’s most successful companies.

Phoenix Innovate’s commitment to excellence is demonstrated by USPS Seamless Acceptance certifications as well as HITRUST certification.