Meeting students along their journeys is vital to success in increasing enrollment at colleges and universities. That’s one factor. For the most effective results, however, humanizing your brand by personalizing communications is fundamental. That’s the second factor.

Nonprofit organizations have had their eyes set on millennials for several years, but they also must keep Generation Z in mind as that population emerges from childhood into adulthood. Recognizing their interests, needs, emotions and motivators is a key factor in engaging them toward volunteerism, philanthropy and financial support.

In higher education marketing, data insights and personalization are powerful factors in increasing enrollment rates and your overall return on investment. 

Marketing for healthcare practices, schools and nonprofit organizations requires unique and innovative approaches. Promoting these organizations and helping them maintain relationships with existing patients, students or donors requires a gentle balance between data-based insights, personalization and a strong focus on protecting their sensitive information.

Colleges and universities looking to attract students and grow recognition of their schools have many options today. 

Digital advertising is not what it used to be, especially in the healthcare industry.

The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.