Leveraging Data Insights for Comprehensive Consumer Targeting
Targeting the right audience is paramount to successful automotive marketing. Research into the consumer profile and their journey to buy is vital for developing and implementing an insights-driven approach.
We've invested in creating proprietary solutions that extract valuable data insights to identify consumer patterns and trends. We utilize data intelligence such as vehicle telematic integration to drive service maintenance marketing and convert service customers into new car sales. These data insights benefit both B2B and B2C marketing scenarios and provide the information necessary to refine program tactics for maximum ROI.
OEM Brand Compliance + Localized Messaging
Developing scalable marketing options can be a challenge for OEMs. Our proprietary Through Channel Marketing Automation (TCMA) solutions offer continuous marketing support and help OEMs grow revenue and reduce spend with their indirect partners. The custom applications we've created ensure that these partners stay on brand while providing flexibility to customize content to meet the unique needs of the local market.
Our solutions create efficiency and speed to market for implementing marketing campaign creative through multiple channels.
We support corporate, regional and dealer-level marketers with strategic ad delivery to reach consumers at all points during the vehicle lifecycle.[learn more about TCMA]
Co-op marketing can be a valuable tool in generating sales through multiple locations and channel partners. Successful co-op marketing strategies exchange resources in a mutually beneficial way for both the corporate brand and independent channel partner who may be a franchisee, dealer, retailers, distributors, branches or resellers.
Our proprietary TCMA solutions allow OEMs to manage and even supplement marketing costs through co-op programs to drive sales.
Transformative Tactics to Engage Consumers
Understanding the key emotional drivers to act, we provide the marketing messages and creative needed to increase foot-traffic in local markets across the country. These messages are hyper-personalized based on the needs of the consumer and key drivers of conversion identified through our discovery process.
Our integrated platform enables users to engage with consumers through multiple "touchpoints" during the consumer-lifecycle. Direct mail, email, social media, point of sale and dimensional marketing products can all be customized by end users based on business rules defined by the OEM.
This strategic approach across a combination of channels is designed to maximize engagement, build brand loyalty and drive sales traffic.
Campaign Performance Reporting
Insights into campaign success is crucial. Our solutions provide the response analytics needed to increase foot-traffic in local markets across the country. Our built-in program optimization and reporting empowers users at every level with access to campaign performance metrics and custom data reporting, generating unique insights that assist in strategic planning for future marketing initiatives.
Our open architecture allows for API integration with client intranet, sales or management databases, allowing users to confidently move through the marketing process and drive traffic to service bays and sales floors to meet their revenue goals.