Meet Lena Khzouz, Content Marketing Specialist

The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist. 

Lena has over 20 years of experience as a writer, which includes an 18-year stint as a journalist for several community newspapers. Prior to joining PI, Lena spent time at two marketing agencies as a content writer where she was involved in blog writing, print collateral, email marketing and creating website content for clients in a variety of industries. She is also certified in search engine optimization and has experience creating campaigns through HubSpot. 

“I am so excited to be here! I look forward to contributing as much as a I can for the benefit of Phoenix Innovate and its clients,” Lena says. 

Our clients will enjoy working with Lena. She has a knack for taking complex subjects and presenting them in exciting ways. Lena earned a Bachelor of Arts degree in English/journalism as well as psychology with a research concentration from Madonna University.

“Engaging audiences is all about making the right emotional connection and obviously content is key to accomplishing this. Lena’s abilities and experience are a wonderful addition to the content development team as we help our clients realize their brand vision through emotionally engaging messaging,” says Mark Gaskill, Phoenix Innovate’s EVP of marketing and research.

“We are delighted to welcome Lena to the Phoenix team,” says Kirk Vercnocke, CEO of Phoenix Innovate. “The written word plays such an important role in emotionally connecting with our clients’ audiences. Lena’s success in capturing the hearts of readers and turning that emotion into action fits perfectly with our authentic marketing approach.”

When not spending time writing, Lena enjoys traveling, playing pool and anything to do with water. One of her goals is to visit all 50 states, but she still has 29 to go!

At home, Lena enjoys spending time with her family, especially her seven nieces, seven nephews, one great-niece and two great-nephews.