Printing Impressions names Phoenix Innovate a 2023 Innovator of the Year
Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.
“We couldn't have achieved this without our outstanding team and the trust and collaboration of our valued clients,” says Christopher DuBach, PI’s Executive Vice President of Sales and Business Development. “Our ability to stay ahead of the curve and provide our clients with cutting-edge solutions is what sets us apart, and this award reflects our commitment to our clients and the dedication of our team members.”
In an article on its site, Printing Impressions tells the story about PI’s history, values, HITRUST framework, innovative technology and data-led approach to marketing that together are the foundation for sustainable and transformative solutions for clients.
As stated in the article, Barbara Pellow, manager of Pellow and Partners — who nominated PI as a 2023 Innovator of the Year — interviewed DuBach on a panel at this year’s thINK Ahead conference for Canon production inkjet users, and she believes that research is an area where PI stands out.
“Phoenix Innovate looks at marketing for its clients more holistically. It will conduct data analysis and market research to help its clients gain new insights,” she says in the article. “Then with the findings, it develops strategies and executes marketing campaigns. Phoenix proves its value by measuring and sharing the results.”
In the article, Chris says one thing he admires about PI – and what ultimately made him want to join the team in 2021 – is the grace with which the company handled the transition from a traditional printing company to an omnichannel marketing agency.
“Phoenix Innovate stood out due to its willingness to embrace change and the transformative journey it undertook,” he says. “Many in the industry attempted a similar transition only to encounter difficulties, financial losses and eventual reversion to comfort zones. Witnessing the resilience and success achieved by Phoenix inspired me.”
Mark Gaskill, PI’s Executive Vice President of Marketing and Research Strategies, adds that the company’s innovative culture is an integral factor in its success. He notes that PI has established culture committees dedicated to facilitating interaction among employees and supporting the community.
“We truly feel that the culture at Phoenix Innovate is second to none,” he says in the article. “It’s been very thoughtfully and carefully nurtured and is always a focus for us.”
To learn more about what makes PI stand out as a leader in the industry, read the full article at piworld.com.