Recruiting

Sonoco


Data modeling finds best candidates for Sonoco

50% reduction of the time to acquire a new hire.

90% candidate response to local hiring events.

CHALLENGE:

Sonoco is a global packaging solutions leader committed to developing products that improve the lives of others. The company was struggling to find the right candidates to fill a number of job openings. The corporation’s multiple plant locations throughout the United States added to this challenge.

SOLUTION:

Data modeling helped to create solutions. Our team started by analyzing the client’s current approach to finding and recruiting qualified candidates. Our audience research drove us to develop a profile of an ideal candidate for the company. Once we had a specific candidate demographic to target, we were able to:

  • Build a map of needs based on each location.
  • Determine the criteria of candidates most likely to respond.
  • Target more skilled and certified positions for specific trades.
  • Connect with job candidates using personalized direct mail marketing.
  • Incorporated incentivized messaging and Sonoco-branded creative
  • Used corporate-approved customized to each location and event.

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results:

  • Increased number of candidates in the pipeline.
  • Provided a strategic and sustainable way for Sonoco to connect with prospects.
  • A 50% reduction in the 29.5-day average of acquiring a new employee.
  • Increased return-on-investment with a 90% candidate response to local hiring events.
  • Decreased time investment and spends by individual plant human resources team members.
Promotional materials designed for Sonoco based on data modeling and other research
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