Through Channel Marketing Automation

Domino’s Pizza

Generated unique insights that develop future brand initiatives.

increased speed-to-market and reduced franchise spends.

Decreased timeline for implementation.

CHALLENGE: 

Domino’s is a world leader in pizza delivery with a network of corporate-owned and franchise-owned stores around the world. The company struggled to provide stakeholders with the resources to take advantage of corporate brand value. It also experienced a lack of visibility, system integration, and activity tracking across all company levels.
 

SOLUTION:

Our team went into this project knowing we had to develop a solution for its 350,000 franchise and corporate team members. We evaluated corporate and franchise-owned marketing initiatives to develop our single-point software solution that featured:

  • Easy selecting, creating and customizing brand-compliant marketing materials.
  • Local content and digital asset management.
  • Content approval support and other corporate-level integrations.
  • Execution of the production and fulfillment services of branded point of sale collateral.


RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results:

  • Implemented brand-compliant, flexible marketing communications.
  • Simplified rollout of its 2012 corporate rebranding and name change.
  • Significantly cut costs and decreased the timeline for implementation.
  • Reduced franchise spending and increased speed-to-market.
  • Generated unique insights that develop future brand initiatives.