Optimizing recruiting strategies for Walmart distribution center

CHALLENGE:

Walmart is the largest retailer and private employer in the world, and a leader in corporate philanthropy and employment opportunity. The retail giant struggled to locate applicants to meet its distribution center needs. Additional challenges included an increased e-commerce demand and the regional concentration of competitor fulfillment centers.

SOLUTION:

Our team evaluated the client’s existing approach. This helped us identify the ideal applicant profile and formulate a two-step recruiting strategy. It focused on filtering applicant demographics through rooftop mapping software. This approach enabled us to:

• Target applicants most likely to fill open positions in a long-term capacity.
• Increase applicant pipeline by using incentivized marketing.
• Employ a benefit-centered approach that used localized messaging of positions and event details.
• Combine our efforts with Walmart branded creative and corporate-approved content.

RESULTS:

Our Authentic Marketing approach generated these transformative and sustainable results:

• Identified and appealed to applicants most likely to respond.
• Decreased total time investment and overall spend by distribution center human resources managers.
• Significantly reduced time to find and hire employees.
• Implemented a benefits-oriented approach to all communications.
• Positioned client distribution centers as more desirable employer compared to other local companies.