Phoenix Innovate Acquires Assets of Avanzado LLC and Retains 14 People

Phoenix Innovate has made an all-asset purchase of Avanzado LLC of Farmington Hills, MI and will bring on board 14 people.

Phoenix Innovate, a leader in research-driven, data-led custom marketing solutions for clients in the health care, non-profit, education and co-op marketing industries, recognized an opportunity to integrate Avanzado’s proprietary software that automates through-channel direct marketing strategies.

Avanzado brings 16 years of success delivering improved marketing ROI in the automotive, real estate, telecom, healthcare and gaming industries. Their custom applications reduce cost and turnaround timeframes while delivering multi-channel, highly personalized messaging.

“We are excited to couple the strengths of both organizations to create data-driven, tailored marketing solutions for our current and future clients,” said Kirk Vercnocke, CEO of Phoenix Innovate. “The combination of our innovation focused cultures and talented team members will continue to create game-changing marketing solutions enabling our clients to achieve their customer acquisition and retention revenue objectives.”

Phoenix Innovate’s commitment to excellence is demonstrated by USPS Full-Service certifications and anticipated HITRUST certification in Q1 2021.