Careers Contact Us Upload a File

MARKETING SERVICES

A good idea turns into a great solution when it's implemented properly.

Our organization has expertise in the areas of research, data analysis, application development, custom software integrations, marketing strategy, production execution, fulfillment and project management.

By assembling all the disciplines required to execute these complex marketing solutions under one roof, we provide tremendous value to the marketplace.

This approach allows us to create game-changing marketing solutions for our clients while adding value to the relationship by dramatically cutting their internal costs to find and manage multiple suppliers.

DISCOVERY

Marketing Success relies on a strong understanding of who your best audience is and what motivates them to act.

We focus on understanding, finding and keeping audiences. The results are transformative and sustainable.


RESEARCH

Our research lead approach provides benefits throughout the client's organization by discovering insights based on data, instead of relying on long-standing beliefs.

Through our innovative research we identify growth opportunities and create custom solutions that have a positive impact on marketing results.

DATABASE ANALYSIS

We rely on comprehensive analytics to identify data elements that provide our clients with visibility into key target markets. Research and database analysis guide our team of experts through every step of the marketing process.

We extract valuable information, identify patterns and trends and utilize data intelligence to develop engaging strategies that result in positive ROI.

PERFORMANCE METRICS

Tracking performance is our focus. We leverage research and insights to create strategic marketing solutions that drive results. Our performance-focused approach is backed by measurable campaign data and impact analysis.

We use data-driven reporting to identify effective marketing strategies across a combination of channels.

Website analytics are shown on a laptop monitor.

TECHNOLOGY

Marketing technology integrates the strengths of effective marketing strategies and automation software to maximize spend.

Our technology-enabled solutions address the need for organizations to evolve, meet their audiences in the digital world and drive sales conversion through the channels with the highest level of results.


THROUGH CHANNEL MARKETING AUTOMATION

We develop and deploy Through Channel Marketing Automation (TCMA) solutions, also called Distributed Marketing platforms, which are a Software-as-a-Service (SaaS) marketing platform that enables brands to scale advertising and local market messaging, efficiently and economically through their networks of indirect partners.

Our TCMA solutions for brands like Stellantis, Bosch, Kia, BASF, WinSupply and Domino's dramatically change how they provide marketing support to their partners.

CMS, e-commerce and online marketplace tools

CUSTOM APPLICATIONS & INTEGRATIONS

Our experts implement custom web-based applications and integrations into existing business software to create solutions that revolutionize our clients' historic approaches to sales and marketing through increased efficiency and improved results.

We offer solutions in the areas of e-commerce, data collection, content management and system integrations tailored to the needs of our clients.

Marketing research, data analysis, and security icons to represent custom applications, custom integrations, and our Inform247—HITRUST Certified platform.

INFORM247 — HITRUST CERTIFIED

Providing clients with 24/7 visibility to their marketing programs is key. We've created a proprietary application called INFORM247 — HITRUST CERTIFIED which offers a common portal for our clients to submit, monitor and control production, and receive reporting of the activities at the record level.

This application is then linked with their internal systems, through a custom interface, to integrate formats and processes to our standard and then back to our clients based on their requirements.

Inform247 on a monitor

CREATIVE

Translating insights from data points into words and images that trigger the desired emotional response takes unique vision and creativity.

Our creative team has an in-depth understanding of what underlies the data points to sync up messaging and creative content for maximum impact.


STRATEGY

Communicating the emotional connections that bond our clients and their audiences drives our creative approach.

The complete understanding we get from researching what connects your audience to you gives us a unique perspective that guides our creative process toward transformative and sustainable results. We call this authentic marketing.

CONTENT DEVELOPMENT

We leverage the insights gained from analysis and research to develop an action plan, with specific tactics and projected outcomes. Operating with a deep understanding of the key emotional drivers to purchase, donate or enroll, we implement the action plan and provide all the marketing services needed to achieve the agreed upon objectives.

Every action plan is designed to measure and report results with built-in program optimization and refinement.

DESIGN

The design process brings our strategy and content to life with engaging visuals in a variety of mediums. Our team creates beautiful and attention-grabbing layouts in print, direct mail, email and web communications.

Whether aligning our efforts to support an existing brand or creating a look from scratch, our team excels in developing designs that align with your brand.

Examples of covers of magazines, brochures and other documents and mailings Phoenix Innovate has created for nonprofit organizations and educational institutions, including the Detroit Zoo, Columbus Humane, Northwood University, COTS and Children's Hospital of Michigan

EXECUTION

A good idea turns into a great solution when it's implemented properly.

Knowing which channels and cadence of communications motivates your audience along with our commitment to quality and delivery control make our clients' expectations a reality.


PRINT

Our team executes offset and digital printing services on-site with complex variable data, binding and finishing capabilities.

DISPLAY GRAPHICS

Whether you need banners, signs, backlit displays, fine art prints, window clings, decals or custom cutouts, you can count on us to create memorable displays that reinforce your brand and that people can't help but notice. Our design and production expertise make the difference in creating impact in any environment.

DIRECT MAIL PROGRAMS

We offer end-to-end solutions for organizations of all sizes. The combination of our U.S.P.S. Certified Mailer status for the best postal rates possible plus the latest variable data technology for personalization of every individual mail piece creates successful direct mail programs by optimizing the cost and impact.

DIGITAL MARKETING

Digital marketing can play an instrumental role in a marketing campaign. Our team handles the entire process from website creation, SEO optimization, display advertising, text (SMS) messaging, email and social media channels.

Our experts develop content marketing campaigns to activate these channels, creating increased awareness and lead generation.

WAREHOUSING & FULFILLMENT

We warehouse materials of all types for clients in our secure and climate-controlled building, using inventory management systems that allow us to pick, pack and ship materials on-demand to recipients nationwide.