Meet Christopher DuBach, EVP of Sales and Business Development

Phoenix Innovate’s new Executive Vice President of Sales and Business Development, Christopher DuBach, brings a wealth of global sales and digital print experience to his role. In fact, Chris is quite familiar with the PI team, having worked with us for years previous to joining us as EVP. For more than 25 years, Chris worked for the most prominent global equipment manufacturers in the digital print industry. As such, his thorough knowledge of the industry and its practices runs deep. This experience will be invaluable to Phoenix Innovate’s clients and will provide unique market insights for the next evolution of marketing solutions. 

“I could not be more excited to work with and become part of the team at Phoenix Innovate,” Chris says.  “Having worked with them for over 15 years from a vendor perspective, I found that the culture, integrity and passion of the Phoenix team helps them to stand out in the industry as a proven innovative solutions provider.”

The respect is mutual. Kirk Vercnocke, CEO of Phoenix Innovate, is pleased as well. “We feel fortunate to add Chris to our team,” says Kirk. “The unique combination of his sales, leadership and technical skills along with his business acumen make him the ideal individual to head up our growth initiatives. His client focused approach and relationships in the industry will drive our growth organically and through acquisitions.”

In his role at Phoenix Innovate, Chris will head up new client development and business acquisition. There, he will drive sales growth. Chris’s stellar history of meeting sales objectives for himself and his teams will bring significant growth to PI’s leadership team, and his leadership acumen will steer his teams through whatever new opportunities are ahead. 

Mark Gaskill, EVP of Marketing and Research, is confident that Chris is the right fit for Phoenix Innovate’s growth and for the organization’s innovative approach to marketing. Having worked with Chris in years past, Mark knows his interpersonal skills and his knowledge will drive strong relationships. “I am so excited to welcome Chris to our team,” says Mark. “Over our 15-year relationship, I’ve valued his ethical, educational and authentic approach to focusing on the right solution to help us achieve our current and future goals. I have no doubt that the relationships he builds on our behalf will be a win/win for everyone involved. Chris will be an excellent ambassador for the Phoenix brand to our staff, clients and community.”

In his spare time, Chris keeps busy with his wife and four kids. He enjoys boating, golf, bowling and music, and collecting vintage 1/24 scale slot cars. 

Kirk Vercnocke
Kirk Vercnocke


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