Meet John Holloway, Vice President of IT Infrastructure
With over 25 years of experience in IT infrastructure, operations and security, John Holloway is the perfect fit to join our technology team. In his new role as the Vice President of IT Infrastructure, John will be responsible for infrastructure, managing all application server platforms, connectivity and resource availability across the entire family of Phoenix Innovate (PI) companies.
New Warehouse Added to Accommodate Growing Demand for Distributed Marketing Services
Over the past 10 years, consumers have become very familiar with online order fulfillment through companies like Amazon and Walmart. This trend accelerated over the past few years due to consumers’ increased dependence on online shopping through the pandemic.
Driving More Results with the Principles of Visual Hierarchy
We all live in a visual world and studies have shown that to connect with consumers, a strong approach to the visual impact is key.
Meet Lena Khzouz, Content Marketing Specialist
The marketing team has grown at Phoenix Innovate (PI)! We are excited to welcome Lena Khzouz as a Content Marketing Specialist.
Meet Mark Moten, Art Director
We’re happy to welcome Mark Moten, the newest member of the marketing team at our Troy, Michigan campus. As an Art Director, he will translate marketing strategy into visual campaigns that connect and engage the target audience.
Meet Mary Gasior, Digital Marketing Specialist
The marketing team has grown at Phoenix Innovate Family of Companies! We are excited to welcome Mary Gasior as Digital Marketing Specialist.
HITRUST Compliance: Our Commitment to Your Data Security
Did you know that a cyber attack happens every 39 seconds? This disturbing fact illustrates why earning HITRUST CSF® Certification is such an important accomplishment for Phoenix Innovate (PI).
Phoenix Innovate Achieves HITRUST CSF® Certification
Phoenix Innovate is excited to announce that key implemented systems have earned HITRUST certification. Because Phoenix Innovate is a full-service marketing firm with solutions that require the handling of sensitive client and member data for complex compliance, regulatory and privacy requirements, this certification is further proof of the company’s dedication to client data protection.
Phoenix Innovate Invests in ComSpec International, Inc. to Increase Capability, Add Value for Education Clients
Phoenix Innovate has made an investment in ComSpec International, Inc. of Bingham Farms, Michigan. The leadership and staff of ComSpec will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective student marketing and information solutions.
Phoenix Innovate acquires One Point to increase capability, add value for clients
Phoenix Innovate has made an all-asset purchase of One Point of Anderson, Indiana. The leadership and staff of One Point will remain on and are thrilled to integrate the strengths of both companies with a focus toward creating a new standard for effective marketing solutions.
What is Content Marketing and How Can It Help You Achieve Your Lead Generation Goals?
You may have heard a lot of buzz lately about it, but what exactly is Content Marketing, anyway? Put simply, it’s a way to attract new eyes to your organization, product or service by creating text and images that are relevant to the consumer and then distributing it through a variety of channels. Social media and your website are two of the most widely used channels, but any media that attracts and engages an audience such as blogs, podcasts, videos, broadcast media are opportunities to engage new or existing audiences.
Why You Should Invest in Content Marketing
If you’ve read our first post about content marketing, you’re familiar with what it is. So, why put in the time and effort to achieve a strong content marketing strategy?