Blog

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Bridging the
Knowing-Doing Gap with Trish Dewald
August 29, 2018

There are strategists and there are implementors, and it’s rare to find both skill sets in one individual, but, that’s what we found in Trish Dewald!

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Welcome Terry Delmotte, the newest addition to the Phoenix Innovate team!
August 24, 2018

As Senior Vice President, Client Services, Terry will be responsible for consulting with and serving clients who employ direct mail tactics to meet their business objectives.

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Crain's Detroit Business "Cool Places to Work"
August 20, 2018

Phoenix Innovate is proud to announce that our employees have voted us one of “Crain’s 2018 Cool Places to Work.” The full list of winners will be published in the August 20 issue of Crain’s Detroit Business.

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Dan Felisiak, Production Services Estimator
August 6, 2018

Dan Felisiak is the newest member of the Phoenix Innovate team. Dan comes to us with eighteen years of print and mail production, client service and production management experience. Dan’s experience and skill as an estimator will help us continue our commitment to providing clients with firm and accurate pricing that delivers on our “no surprises, no excuses” motto.

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Jason Rogowski, Mail & Data Analytics Specialist
March 1, 2018

As our new Mail & Data Analytics Specialist, Jason will not only be responsible for managing the data associated with mail and email efforts, but will also provide analytical support to the marketing team for research projects.

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Dave Sienko named Senior Vice President, Marketing Services
February 26, 2018

Dave Sienko brings over 20 years of direct marketing experience to Phoenix Innovate in his new role as Senior Vice President, Marketing Services.

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Tax Legislation and its Historical Effect on Charitable Giving
February 5, 2018

Every announcement by a new administration about plans to reform the tax law is met with a certain amount of trepidation by charitable organizations of all sizes. But, the reality is that most individual donors don’t give for the tax break. A tax break is a welcome benefit, but most donors give because they believe in the cause, want to help or were asked by someone they know to donate.

Kirk Vercnocke

CEO

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Individual Donations and the Tax Cuts and Jobs Act
January 25, 2018

There’s so much uncertainty surrounding the impact the new Tax Cuts and Jobs Act will have on individual giving, that many of our non-profit clients are asking for advice on how to plan their fundraising activities for the coming years.

Kirk Vercnocke

CEO

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Phoenix Innovate employees helping wrap gifts.
The 4 Seasons of Giving
December 23, 2017

Fall is a busy time of year at Phoenix Innovate, as we help many of our clients with their year-end fundraising efforts. But, we’re busy for other reasons too. Next week is Thanksgiving and our employees will donate turkeys to food kitchens where they’ll also help serve dinner to the homeless.

EY Experience Illuminates Phoenix Innovate Journey
July 14, 2017

In recent days, I was recognized as a finalist for the 2017 EY Entrepreneur of the Year Award for Michigan/Northwest Ohio. It was an honor, not just for me, but for the whole Phoenix Innovate team. The experience was so rewarding, I feel compelled to reflect on it for a moment.

Kirk Vercnocke

CEO

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Better Communication Starts With Research
February 20, 2017

Market research sounds expensive. But it doesn’t have to be. The CEO of Phoenix Innovate, a Troy company that helps its clients get to know its audiences better, says he’ll guarantee that if market research doesn’t help your company, he’ll pay for it. Kirk Vercnocke joins Matt to talk about how better communication can start with research.

Michigan Business Network

Communicating Business

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Phoenix Innovate’s Annual Opening Day Party!
March 15, 2017

Join us near the ballpark on April 7 for a Tigeriffic day of baseball, refreshments and snacks as the Tigers take on the Red Sox.

Michael Watson

Chief Innovation Officer

Executive Vice President Business Development

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Moira DiJulio named as Senior Vice President, Customer-Centric Strategies
November 14, 2016

The Marketing Services Team continues to grow at Phoenix Innovate! Our newest addition is Moira DiJulio, Senior Vice President of Customer-Centric Strategies.

Kirk Vercnocke

CEO

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Belle Isle Year End Campaign 2014
February 18, 2015

We have recently completed a Year-End direct mail fundraising campaign for a new client, Belle Isle Conservancy (BIC), and made a significant impact on the results of the campaign—achieving many innovative firsts!

Mark Gaskill

Executive Vice President of Customer-Centric Strategies

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Qualitative Research Study for Professional Services Firm (PSF)
January 14, 2015

What started as a simple request for quotation to refresh and update their website led to the acquisition of these priceless strategic awareness assets through primary research. Leading from the edge of possibility, using pragmatic innovation, we changed the conversation about what can be and what PSF should expect and demand.

Kirk Vercnocke

CEO

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Phoenix Innovate Research Provides Roadmap to Victory for Saginaw Township Police Millage
August 11, 2014

Congratulations to our client, Citizens for a Safe Saginaw Township, on the passage of a millage to support the Saginaw Township Police Department. The millage passed with overwhelming support in last week’s election.

Paul King

Executive VP of Research Sciences and Essential Insights

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Latest Study from Phoenix Innovate
August 11, 2014

This summer’s Michigan Future Business Index shows business owners are optimistic about Michigan’s economy despite concerns over finding skilled labor.

Paul King

Executive VP of Research Sciences and Essential Insights

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Michigan Future Business Index
December 18, 2013

Phoenix Innovate’s research department just finished the Michigan Future Business Index (MFBI), in partnership with the Accident Fund Insurance Company of America and Michigan Business Network.

Mark Gaskill

Executive Vice President of Customer-Centric Strategies

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Intelligent Inserter
September 16, 2013

Our analysis-led solutions now include a new intelligent inserter. Our new 7-station intelligent inserting system, recently brought online to execute data-driven direct mail campaigns.

Kirk Vercnocke

CEO

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