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Paul King named as Executive Vice President of Research Services

August 20, 2013
King directed hundreds of research programs for a variety of clients in the public and private sectors, including political campaign message and strategy development for numerous statewide political and public affairs campaigns.

There is a new face in the marketing services office of Phoenix Innovate. Paul King joins us as Executive Vice President of Research Services. King, an experienced and trusted Michigan research and communications consultant, comes to Phoenix Innovate after building a successful 22-year career as Director of Research Services for Marketing Resource Group (MRG) in Lansing.

The addition of King provides unique opportunities for Phoenix Innovate and its clients, adding top-notch marketing research services to Phoenix’s arsenal of innovative marketing solutions. During King’s tenure at MRG, he was considered one of the most respected political pollsters and marketing research practitioners in Lansing. King directed hundreds of research programs for a variety of clients in the public and private sectors, including political campaign message and strategy development for numerous statewide political and public affairs campaigns. In addition, King is a trusted research and communications consultant for various for-profit and non-profit organizations throughout the country. He is a strong addition to the Phoenix Innovate leadership team bolstering the company’s reputation as a marketing solutions innovator and skilled grower of ROI.

"We are thrilled to welcome Paul to the Phoenix family," said Kirk Vercnocke, CEO of Phoenix Innovate. "The skill set, talent and character that Paul brings to Phoenix Innovate fit perfectly with our company Vision and Values." Vercnocke continued, "Most importantly, he adds powerful marketing research to our core competencies continuing the Phoenix tradition of finding new, effective ways to help our clients excel."

"To thrive in business, you must consistently evaluate and improve," said King. "Phoenix Innovate is the best in the business because they live by that credo. I am excited for the opportunity to use my knowledge and expertise to help Phoenix Innovate and its clients reach their goals. Most importantly, I’m honored to work with such a passionate, bright and innovative team," King added.

King holds an associate’s degree from Delta College, a bachelor’s degree from Michigan State University and a certificate from the Burke Institute for Applied Marketing Research.

Mark Gaskill
VP Digital Services