Jeff Taylor named Sr. Vice President of Research and Customer Insights

December 5, 2016

As Phoenix Innovate grows, it is attracting top talent as evident with the recent addition of Jeff Taylor, Senior Vice President of Research and Customer Insights.

Jeff Taylor’s new role reflects Phoenix Innovate’s continued evolution in reshaping the marketing services industry.

Jeff is deeply knowledgeable about consumer decision-making and his efforts have led to uncovering new target audience insights that resulted in cost effective solutions to complex marketing challenges. He has spent his career working across a range of market sectors from B-B, B-C and distribution networks.

Mark Gaskill, Executive Vice President of Customer-Centric Strategies stated, “Jeff’s role focuses on researching consumer audiences to uncover actionable insights that become part of the innovative solutions we create for our clients. These generate new understandings allowing our clients to create authentic communications that deepen engagement with their audience. Jeff’s efforts will be instrumental in helping Phoenix solve our clients’ business challenges with successful, sustainable marketing strategies.”

Jeff has led and managed successful marketing and research efforts for highly successful firms such as:

Transportation: Ford, General Motors, Fiat Chrysler

Home Goods: Delta Faucet, Masco Cabinetry, Behr and Kilz Paint, Arrow Staplers and Service Partners

Financials: Citibank, American Express, Capital One, Chase, Bank of America, J.P. Morgan Chase, Vanguard, Charles Schwab, Discovery and Scottrade

Retailers: Lowe’s, Dunham’s, BMW Finance and DealerRater

Jeff led innovation efforts for Magna and Masco, that resulted in the introduction of four new-to-category products.

As a research expert, he has appeared on CNBC, Fox, ABC and conducted well over 200 radio and print interviews.

Jeff also founded the J.D. Power and Associates banking and credit card practices, where he co-authored a cover article in Banking Strategies, a leading industry publication. Jeff also directed the implementation of more effective customer on-boarding processes at Citibank, Chase and BMW Finance which increased new customer loyalty by twenty percent.

Earlier in his career, Jeff developed a unique customer segmentation and vehicle contenting process that continues to be a worldwide standard for Ford. This process is estimated to have saved the firm twenty million dollars in marketing costs in its first four years.

“I sought to join Phoenix Innovate after I learned of their unique and authentic marketing approach, which truly puts the customer’s needs first,” said Taylor. “Phoenix blends research into their suite of marketing services to dramatically increase a client’s marketing effectiveness.”

CEO Kirk Vercnocke said, “Our organization is focused on delivering the highest value solutions for our clients. We are always seeking to understand what the future looks like for our clients and create new service offerings to adapt. Clients should know they have a proven marketing leader outside of their company who is actively working on defining optimized marketing solutions to meet their goals.”

Kirk Vercnocke